Marketing

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Our Marketing department focuses on four main objectives: growing our user base, developing and promoting our brand, engaging our users with content and offers, and continuously optimizing our lead generation system. The department is composed of 50 people across four offices.

I joined Sendinblue in 2017 to kickstart the SEO strategy and had many opportunities since then to enlarge my scope and grow my team. Today I manage a great team of 10 content creators in 6 different languages, in a hyper-fast growing scale-up that looks very different from the small start-up I joined 5 years ago! However, what I value the most about working at Sendinblue is that we were able to keep and cherish our initial culture and ambiance. If you're looking for an open minded workplace where you can be yourself and have the autonomy to make your own impact, I warmly recommend joining Sendinblue!

Numa des Borderies, SEO Manager
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Teams

SEO & Content

SEO & Content

Our SEO & Content team grows Sendinblue’s visibility and organic customer acquisition via search engine-optimized blog posts. In addition, the team creates and manages content in six languages and various formats (landing pages, case studies, ebooks, and more).

This team includes:

  • SEO Manager
  • SEO & Global Content Manager
  • SEO & Content Marketer
  • Content Marketing Specialist
  • SEO Content Writer
Product Marketing

Product Marketing

Our Product Marketing & Customer Engagement team leverages Sendinblue’s technical capabilities to attract new clients and retain/upsell existing ones. The main goal is to target a specifically-defined audience — mostly SMBs, but also big companies — with a product-oriented message and technical feature specifications. As the name suggests, the team helps bridge the Product and Marketing departments.

This team includes:

  • Product Marketing Manager
  • Product Marketing Specialist
Brand Marketing

Brand Marketing

Our Brand Marketing team is the guardian of Sendinblue’s identity and values. The team focuses on brand awareness, public relations, website content, visual identity, and social media/brand reputation management. One of the main objectives is to build and maintain a trusting relationship between our brand and our users.

This team includes:

  • VP Marketing
  • Global Head of Brand Marketing
  • Senior Brand Manager
  • Branding & Communication Specialist
  • Brand & Communication Lead
  • Brand Manager
  • PR & Partnership Manager
  • Social Media & Brand Reputation Specialist
  • Brand Designer
  • Lead Designer UX/UI
Performance Marketing

Performance Marketing

The Performance Marketing team focuses on developing, launching, and monitoring marketing campaigns to acquire new customers. The team manages campaigns on various channels, including Per Per Click (from adworks to Facebook), Growth (affiliation, agency, partnerships), and Enterprise (targeting large organizations).

This team includes:

  • Head of Global Performance Marketing
  • Performance Marketing Manager
  • Growth Marketing Specialist
  • Growth Marketing Manager
  • Senior SEA Specialist
  • Paid Acquisition Specialist
  • Senior Paid Acquisition Specialist
  • PPC Marketing
Marketing Tech

Marketing Tech

The Marketing Tech team works toward three main objectives: maintaining and improving our website, assisting with the marketing department’s tech-related projects, and optimizing users’ mobile experience. The team works closely with our developers to implement new features, improve current ones, and plan project releases with a focus on maintaining quality standards.

This team includes:

  • Website PMO
  • PHP Developer
  • Front-End Developer
Data & CRM

Data & CRM

Our Data & CRM team takes care of data and tracking for marketing operations, account activation and reactivation, as well as upselling and cross-selling. The team is also responsible for the Sendinblue Academy.

This team includes:

  • Growth Marketing Analyst
  • Customer Relationship Manager
  • Academy Manager
  • Content Marketing Specialist
Strategy & Planning

Strategy & Planning

At the intersection of finance and marketing, our Strategy & Planning team monitors, analyzes, and responds to Sendinblue’s performance. They work on reporting and analytics, performance and budget monitoring, and cross-team initiatives such as pricing and promotions. This team’s work is highly interdisciplinary and cross-cutting.

This team includes:

  • Strategy & Planning Manager
  • Business Operation Analyst
Creative

Creative

Our Creatives form an innovative team focusing on designing graphics and videos that uphold and further develop our brand identity and reputation. Their work embodies our brand’s visual identity.

This team includes:

  • Creative Director
  • Lead Designer UX/UI
  • Lead Designer Campaign

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