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Marketing

Paid Acquisition Manager (SEA)

  • Contract Type: Full-Time
  • Location: Paris, France (75008)

About

Sendinblue is the European leader in digital marketing software. We are a complete Sales & Marketing toolbox: email, SMS, Facebook ads, chat, CRM, and more in one single SaaS platform. Our mission is to empower all companies with the tools they need to build stronger customer relationships and grow their business through meaningful interactions.

Today, more than 80,000 customers around the world count on Sendinblue to power their sales and marketing engines, with more than 100 million emails sent every day from our platform.

We have a team of 250 employees representing over 25 nationalities spread across four offices located in Paris, Berlin, Delhi, and Seattle. This diversity is one of our greatest strengths, creating an environment that geared towards learning and collaboration to find the best solution to any problem.

At Sendinblue, you’ll find:
=> A culture based on caring, diversity, challenges, and strong collaboration
=> A progressive and happy working environment
=> International team building events (last year was in Greece)
=> A state-of-the-art office in the heart of Paris

Job Description

You will be responsible to drive & govern effective end to end growth of the paid marketing channels (SEM, Paid Referral, Affiliates, FB,..) to drive customer acquisition.
This is a very strategic position for Sendinblue and you will have an opportunity to make a direct impact on the bottom line of the company.
It is an opportunity to join us and grow with us as we look to continue our exponential growth phase, in order to become the one-stop marketing and sales solution for SMBs. You’ll be joining a team that will become like a family to you. And of course, you’ll have all the freedom and tools to bring your absolute best, and the opportunities will be limitless.

Responsibilities:

  • Own, launch and manage all performance marketing channels: strategy, planning, tracking, reporting, analysis and optimization to ensure we continue on our accelerated growth curve while providing the highest ROI and acquisition growth
  • Test new channels all the time, and identify new growth opportunities that make sense for Sendinblue -Develop new tools and processes to scale Sendninblue’s campaign coverage in core geographical zones -Work with the CMO to deliver and ensure high performance & growth on the paid component of Sendinblue's Acquisition engine.
  • Work in close collaboration with our marketing partners - including Google, Microsoft, and Facebook
  • Tools that you will be managing daily: Adwords/Bing, Excel, GA, Dataiku; we expect you to be both very operational when needed and strategic when planning for the next months

Preferred Experience

What you’ll need?

  • A minimum of 3 years of business experience in paid performance marketing (Previous experience in SEM is a plus)
  • Ability to deliver best in class results with limited resources and budgets
  • In-depth knowledge of the digital marketing ecosystem, and experience in executing paid performance campaigns with proven track of successfully executed campaigns
  • Strong business acumen with advanced analytical skills; you love finding the details in facts and statistics and can put it all together for actionable plans

What we are looking for?

  • You iterate constantly, to make the funnel bigger and tighten acquisition
  • You are hooked on seeing the acquisition graphs going in the right directions
  • You bring strong data-driven decision-making with an experimental and a lean approach to your work
  • You have an entrepreneurial mindset and you excel at taking ownership

Additional Information

  • Contract Type: Full-Time
  • Location: Paris, France (75008)
  • Education Level: Master's Degree
  • Experience: > 3 years